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This New Montreal Store Sells Wine, Beer & Whiskey That Won't Give You A Hangover

You can enjoy the party and remember the night.

@sofsilva.mtl | Instagram

In a world where the allure of alcohol often comes with unpleasant aftermath, one Montreal business stands apart. Hochelaga's Apéro à Zéro, a specialized liquor store, promises the full-bodied flavour of wine, the subtle bite of whiskey, and the crispness of chilled beer, all without intoxicating effects.

Co-founded by Marilou Lapointe and Sophie Anne Aubin, the new store bridges a previously unfulfilled gap in the market. The duo faced difficulties finding premium non-alcoholic beverages five years ago and were left unimpressed by the lacklustre beers and vinegar-tinged wines that made up the zero-proof market at the time.

Published in MTL Blog.

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